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Whenever I speak or network with business owners, I am still asked questions like “can MySpace really help my business” or “does a brick and mortar business really need to be on the Internet”? I guess these questions continue to shock me because the Internet has become such an important tool for any and every business. No matter what product or service you sell, no matter how you conduct business - from an external office or from a home office, no matter how small or big your company is, you need an Internet presense. Studies show that the majority of customers start their buying cycle on the Internet. Whether they are making the purchase online or they plan to go into a store and buy, most customers conduct some type of research on the company, product, or service first. So what does that mean for companies that do not have an online presense? It means that they don’t sell as much as they could. It means that their company is probably not growing like it should. That’s why I put together a great series of workshops for those business owners that need to get up to speed. If you want to learn more, check out the business growth series link in the blogroll.
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